Attillah Springer: Creative Strategist, Cultural Consultant, Producer, Researcher and Storyteller

Jouvay

Sep 23, 2025

––––––

What I love about Jouvay is how it exists as a counter to the idea of beauty.

You submit your body to this mass of humanity and the way you look can change from minute to minute. For one morning we can be free of the self consciousness of hours clocked in the gym, free of the make up that you must apply many hours before the road so that your face stays in place. It is the opposite of polish, the antithesis of impeccable. There are no laid edges, there is no contouring, there is no neatness.

It is not beautiful but there is so much beauty in this un -becoming.

––––––